Gucci wanted to recruit key influencers to raise awareness of the new season "Cruise Collection".
This was a fairly new venture for Gucci having not worked with a lot of Bloggers before, they eager to work with people who were very experience in sponsored content.
Due to the high price point of the Gucci products they could not gift items for review but still wanted to showcase the collection and company heritage. We asked experienced high end fashion sites to choose one item of the new Cruise collection and create a trend piece focused around it.
This resulted in 10 sponsored posts which reached a total of 565,380 unique users.
As part of the launch of their new lipstick line cosmetics giant Estée Lauder wanted to include a fully integrated influencer campaign.
The main objective was to drive consumers to Estée Lauder counters in major department stores around the UK.
Influencers used a range of platforms to review the products before appearing in stores for makeup lessons and meet and greets. We installed Insa-print machines in 3 major stores that would print photos using the Estée Lauder hashtag. Influencers then continued to produce unique content over a range of platforms through a 6 week period.
Youtube views topped 500,000 and 7 bloggers reach a total of 700,000 monthly unique users.
As part of the launch of their new fragrance, Jour - Hugo Boss wanted to reach out to key influencers to support a cross platform marketing campaign featuring Gwyneth Paltrow.
Attempting to stay away from traditional review posts the brief called for a campaign that would help inspire more unique content around the product and the brand.
Working with the team Talk PR we developed the theme of “first light of the day” asking UK based beauty influencers to describe the perfect location to start their day.
The project spanned the product launch as well as a pre-Christmas campaign resulting in 20 sponsored posts across top beauty blogs with a combined campaign reach of 485,340 monthly uniques.
Working with Handpicked I helped develop an influencer strategy for Coca-Cola’s ‘Happiness Recycled’ campaign - a cross platform campaign aimed at encouraging recycling across the globe.
Keen to generate content that would compliment the existing TV and online videos, the team wanted to look at ways influencers could be used to bring value to the campaign.
We highlighted key lifestyle and entertainment influences with audiences in the target demographic and asked them share videos and to create posts featuring ideas of how they would recycle Coca-Cola bottles.
The campaign ran for 1 week over 10 sites with a total reach of 1,020,546 monthly unique users.
Good Hair Day, commonly known as GHD, is a manufacturer of hair care products. They lead the market for hair straightening irons and sell in 50,000 salons worldwide.
Shine Communications approached us to engage influencers and raise awareness of the new GHD eclipse styling tool before launch. They wanted to focus the campaign on a small concentrated group of influencers with large followings.
Working with two influential Youtube vloggers we leveraged their audience by holding a competition inviting 10 of their readers to meet them at an exclusive salon session. Each blogger also created unique sponsored video content featuring the GHD eclipse.
Due to this three stage process we ensured maximum exposure over 2 blogpost, 2 videos and 1 vlog that reached a total of 200,000 monthly unique users and 65,315 youtube views.
Influencer Outreach . Campaign Management
Yes! Nurse is a specially developed natural hand care treatment for dry and damaged hands. It is available as a monthly or bi-monthly subscription delivered straight to your letterbox, or you can simply buy it as a one-off purchase
I Worked with Yes! Nurse to help with outreach to bloggers. I used my contacts in the blogging world as well as finding influencers that fit the brand to promote their new product.
The Jinn app allows customers to have anything they want bought and then delivered directly to their home for a small cost. London is saturated with courier services but Jinn offered a uniquely packaged service perfect for less corporate situations.
Jinn contacted me after moving from Newcastle where the app had be a city wide success as they wanted to raise awareness of their new launch in central London.
Rather than offering a one off delivery I approach a range of influencers living within Jinn’s delivery catchment area to challenge them to not to leave their desk for a day, but instead to order anything they needed through Jinn.
This resulted in a Twitter giveaway with one of London's most influential beauty bloggers and 2 posts from sites with over 70,000 combined Twitter followers.
Personal articles written about the world of influencers and my take on what is and isn't working.